Nike: Print To Motion

motion graphics



Designed with the ending as the starting point, this motion graphics piece was created as a narrative that builds towards the final frame: an image of the book Nike: Better is Temporary. The neon colors and the textures of the book cover were used as key elements throughout, and each scene was inspired by iconic sports associated with Nike: basketball, tennis, and track and field.

Together with the background track, simple graphic shapes and transitions between the scenes were designed to evoke a sense of speed, energy, and movement, reflecting the upbeat, active quality of the Nike brand, as well as hinting at what can be found within the pages of the book finally revealed at the end.

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